Selected Work
A few examples of recent builds and refreshes. I keep things fast, accessible, and easy to update. Ask for live links or more detail.
Websites
Case Studies
Author Carl — Static Site + Giveaway Funnel
Goal: drive book sales and email sign-ups. Result: fast pages, simple blog system, and a giveaway funnel that converts on mobile.
- HTML/CSS with lightweight JS; Netlify deploy
- Structured data for books + Open Graph
- Image optimisation and caching
Ormskirk Gardening — Service Site
Goal: turn visits into enquiries. Result: clear services, pricing, and form capture with local SEO.
- Mobile-first layout, responsive tables
- Schema: LocalBusiness, WebSite
- Contact form with spam protection
Local Retailer — Performance Rebuild
Goal: faster load and better search visibility. Result: 90+ Lighthouse scores and improved conversions.
- Critical CSS + deferred JS
- Image formats: AVIF/WebP with fallbacks
- Accessible components and keyboard support